So you have started your blog and are trying to decide how to set up your social media presence. There is a lot of information out there about what the best practices are for blogging, but it can be confusing with all the different opinions on what you should do. Should you create one profile or many? What platforms should you use? It’s enough to make your head spin!
In this post we’ll go over some tips for setting up your social media presence that will help get you on track and keep everything organized so that managing your blog becomes much easier!
Social media is a powerful marketing tool that can help you grow your blog audience and increase traffic to your site. There are many ways to use social media for business, with some of the most popular being Facebook, Twitter, Instagram, and YouTube. Some of you know that I am also a social media manager and social media is my jam. You MUST have it and we will go over how to set up an effective social media presence for your blog!
The Best Social Networks For Promoting Blogs
Creating your social media for your blog can be overwhelming because of all the different networks. It can seem impossible to maintain an active presence on each network, even though there are huge communities and potential customers on every one.
Try not to use every social media network you come across. If you try to use more several accounts, there will be little activity because you’ll spread yourself too thin. A better strategy is to focus on a few social networks or even one platform.
Now you have to decide which ones you want to use. I prefer Instagram, Facebook, Pinterest, and a Facebook group but I know several people who do well with Tik tok and Twitter as well to set up your social media presence.
How to Set Up Your Social Media Presence for Your Blog
Remember when we went over choosing your domain name? You will want your social media handles to match so there is consistency and no confusion. You want your readers to be able to find you no matter what social media you decide to use. I highly suggest grabbing your name even if you aren’t ready to use a platform yet, that way it is available if you decide to use it in the future.
- Facebook Page
- Pinterest Account
- Instagram Account
- Twitter Account
Add a photo to your accounts, it can be a photo of you or a logo. We use a photo for this account because of our branding and there are two of us. My other blogs have my picture so readers can identify with a real person.
Social media platforms allow you to share who you are and what your blog is about in a short bio! Use this space wisely, so that followers can get an impression of the content they’ll find on your page. Make sure to use some key words so potential readers can find you.
Take advantage of using a header image to show your branding but keep it clean and simple.
Identify Your Target Reader
When you know your reader, your blog with thrive. Once you’ve identified your reader, you’ll know who to write for. Trust me, it is helpful! For this blog you know our audience by our domain, it is for people who want to work from home. We clearly identified it.
So, who are YOUR readers?
Are they male or female?
What age are they?
What is their income?
What are their likes?
The easiest way is to check your analytics in Facebook, Instagram, and your Google Analytics. You can even take a poll in your newsletter or on your social media. Once you figure out the demographics of you followers you’ll know where to promote. Social Sprout has a great breakdown of demographics per social media apps. Our site uses Facebook and Instagram with success. If I wasn’t so busy, I’d try Tik Tok.
Scheduling Blog Content
It is very important to produce great content and consistently. Make your social media posts consistent too. You don’t have to post every day but you can post several times a week. But what if you don’t schedule blog posts several times a week? That is fine! You can promote content that you’ve already posted. Just because you have posted once doesn’t mean you can’t post again and again.
I’m a social media manager and I manage several blog accounts. If it is Spring, I will go through their old blog posts and reshare anything Spring. Mother’s day is coming? I’ll share Mother’s day posts from YEARS ago. It is what we call EVERGREEN content.
Make sure to have a share plugin on your blog so readers can share your great content for you. We use Grow Social Pro by Mediavine but there are some free ones you can start off with. We like this one because it integrates with our Google Analytics.
Using Hashtags for Promotion
You need to use hashtags strategically. First you need to tell your reader exactly what your subject is. If someone is looking to work at home I’m using the hashtags #wah or #wahm. Next, you need to see what is trending and relevant. Is it Monday? Use sometime like #mondaymotivation. You can Google for hashtags or use a website like Best Hashtags.
Sharing to Blog Groups
Once you have your social media handles set, you need to search for groups relevant to what you write about. Are you a recipe blogger? Search for recipe groups! Since I’m a social media manager, I work with several bloggers and share in relevant groups from their Facebook pages. The pages expand their reach that way, the posts get clicks, and the blogs get new followers!
If you are looking for a way to get your blog posts in front of more people, then setting up social media profiles is the best place to start. Implementing these strategies can help improve the reach of your content and create a more consistent branding experience across platforms.